This Privacy Policy (“Policy”) governs the collection, storage, use, disclosure, transfer, and other processing of personal data of users by MYATA PLATINUM Restaurant CO. L.L.C., a company incorporated in Dubai, United Arab Emirates, under registration number 1244599, holding trade license number 1030903, with its registered office at B12, City Walk Al Wasl, Dubai, United Arab Emirates (hereinafter referred to as the “Company”, “we”, “us”, or “our”).
This Policy applies to:- the website myata.ae;
- reservation and booking systems;
- the MYATA PLATINUM loyalty program;
- the Company’s mobile and digital services;
- communications with guests;
- marketing and promotional activities.
By using the website, making a reservation, joining the loyalty program, or otherwise interacting with the Company, the user confirms that they have read and understood this Policy.
We may collect and process the following categories of personal data:
- first name;
- last name;
- date of birth;
- gender.
- telephone number;
- email address;
- messenger and social media accounts.
- number of visits;
- bonus accrual and redemption history;
- cashback balance;
- user preferences;
- loyalty program membership status;
- history of benefits and rewards usage.
- reservation date and time;
- number of guests;
- seating preferences;
- reservation comments and special requests.
- IP address;
- cookies;
- browser and device information;
- analytics data;
- website usage information.
- interaction history with newsletters and campaigns;
- communication preferences;
- participation in promotions and events.
Personal data may be processed for the following purposes:
- processing reservations and bookings;
- provision of services;
- administration of the loyalty program;
- accrual of bonuses and cashback rewards;
- provision of personalized offers and benefits;
- customer relationship management (CRM);
- handling user requests and customer support;
- analytics and service improvement;
- fraud prevention and misuse detection;
- compliance with applicable UAE laws and regulations;
- sending marketing communications and special offers, subject to obtaining the user’s consent where required.
We process personal data on the basis of:
- the user’s consent;
- necessity for the performance of a contract or provision of services;
- the legitimate interests of the Company, including service development, security, and fraud prevention;
- compliance with applicable laws and regulations of the United Arab Emirates.
Users may receive:
- promotional offers;
- event notifications;
- special campaigns;
- loyalty program updates;
- personalized offers and recommendations.
Users may opt out of receiving marketing communications at any time by contacting us at [info@myata.ae](mailto:info@myata.ae) with the subject line “Opt-Out from Marketing Communications”.
Opting out of marketing communications does not affect the delivery of service-related notifications associated with reservations, transactions, or participation in the loyalty program.
We use cookies and analytics tools, including but not limited to Google Analytics, for the following purposes:
- analyzing website traffic;
- improving user experience;
- personalizing content;
- evaluating the effectiveness of marketing campaigns.
Cookies may automatically collect technical information regarding the user and their interaction with the website.
Users may restrict or disable cookies through their browser settings. However, doing so may affect the proper functioning of certain website features.
We may disclose personal data to:
- CRM providers;
- booking and reservation service providers;
- cloud hosting providers;
- analytics providers;
- payment service providers;
- IT contractors and support providers;
- marketing and advertising platforms;
- governmental and regulatory authorities where required by law.
Such disclosure shall be limited to the extent necessary for the provision of services and operation of the business.
In connection with the use of international service providers and contractors, personal data may be transferred outside the United Arab Emirates.
The Company implements reasonable measures to ensure an adequate level of protection for personal data in connection with international transfers in accordance with applicable UAE laws and regulations.
We retain personal data:
- for the period necessary to provide services;
- for the duration of the user’s participation in the loyalty program;
- for periods required under applicable laws and regulations;
- until the withdrawal of consent by the user, unless otherwise required by law.
Upon fulfillment of the processing purposes, personal data may be deleted, anonymized, or archived.
Users have the right to:
- request access to their personal data;
- request correction of inaccurate data;
- request deletion of personal data;
- withdraw consent to processing;
- request restriction of processing where permitted by law;
- opt out of marketing communications;
- submit inquiries regarding the processing of personal data.
Requests may be submitted to: [info@myata.ae].
The Company implements organizational and technical security measures designed to protect personal data, including:
- access restrictions;
- internal data access policies;
- use of secure infrastructure;
- access control measures for CRM and booking systems;
- measures aimed at preventing unauthorized access, disclosure, or data leakage.
Notwithstanding the foregoing, no method of data transmission over the Internet can be guaranteed to be completely secure.
Participation in the MYATA PLATINUM loyalty program may involve:
- processing of visit history;
- analysis of user preferences;
- accrual and redemption of bonuses and rewards;
- user segmentation;
- provision of personalized privileges, benefits, and offers.
By joining the loyalty program, the user confirms acceptance of its terms and acknowledges the processing of personal data necessary for the operation and administration of the program.
The Company reserves the right to amend and update this Policy from time to time.
The current version of the Policy shall always be available at: myata.ae
Continued use of the services after publication of the updated version of the Policy constitutes acceptance of the revised terms by the user.
MYATA PLATINUM Restaurant CO. L.L.C.
Registration Number: 1244599
Trade License Number: 1030903
Address: B12, City Walk Al Wasl, Dubai, United Arab Emirates
Email: [info@myata.ae](mailto:info@myata.ae)
Website: myata.ae
